The efficient presentation obstacles, strategies, success

Daniela-Elena Radu

Manager Journal, 2007, vol. 6, issue 1, 12-27

Abstract: The making of presentations has become an omnipresent act of communication in the companies practice, but also in the didactic one. The notoriety and the increase of the importance of an efficient presentation lie in the transformations felt by a society of knowledge, communication being the answer in front of a constant information wave. Business people look in fear at the preparation of a presentation, the interaction with the audience and their feedback, all these leading to a low efficiency in transmitting the message. The speaker must overcome a group of obstacles, the most important being the reduced human capacity to capture the information transmitted orally; in this respect, he has available a group of visual instruments and strategies to capture the attention. In order to achieve efficiency one needs mental and emotional preparation, knowing the audience and the presentation's objective and eliminating the old listing format in PowerPoint, for focusing the communication of the audience s necessities. The present essay aims to analyze the verbal, non-verbal and para-verbal communication act that constitutes the base of any presentation, the reasons that lead to failure and the ways to increase efficiency, in order to succeed in transmitting a well structured and easy to remember message. Many researchers and practice workers within the communication, economic but also IT fields, have tried to find the solution for organizing and transmitting the message during a presentation, in accordance with the new technologies. In elaborating the present paper, we have used our personal experience and data obtained through 30 in-depth interviews, with managers in companies such Bostina Asociatii Skoda, Petrom etc. we have used in our research articles of honored professors in social sciences from the Harvard and Stanford Universities , researches of the Minnesota and Ulster Universities, as well as works of specialists in marketing and information technology, known for exceptional business presentations developed in collaboration with multinational companies such Jaguar or Price WaterHouse Coopers

Keywords: efficient presentation; communication; presentation strategies (search for similar items in EconPapers)
Date: 2007
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