Greeting cards - instrument in promoting company image

Niculina Vârgolici and Oana Iucu
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Niculina Vârgolici: University of Bucharest
Oana Iucu: University of Bucharest

Manager Journal, 2008, vol. 7, issue 1, 13-18

Abstract: The present paper attempts to emphasize the more and more eloquent tendency for companies to use religious, traditional holidays (Easter and Christmas) and the events organized upon such occasions in order to promote their image. For this purpose, the greeting cards and presents (either customized or not) sent by companies to their business partners, employees, clients etc. The conclusion of this study is that greeting cards and presents accompanying them represent besides a way of promoting the companyÂ’s image a mean of reinforcing inter-human relations, in the same time answering to politeness and good manner norms.

Keywords: greeting card; organizational communication; habits and mentalities; image promotion (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:but:manage:v:7:y:2008:i:1:p:13-18

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