Consumer habits in the Czech wine market

H. Chládková, Z. Pošvář and Pavel Zufan ()
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H. Chládková: Mendel University of Agriculture and Forestry, Brno, Czech Republic
Z. Pošvář: Mendel University of Agriculture and Forestry, Brno, Czech Republic

Agricultural Economics, 2004, vol. 50, issue 7, 323-330

Abstract: The paper includes partial results of the research oriented on the habits and behaviour of consumers in the wine market in the Czech Republic. Based on direct questioning of 1 000 respondents from the whole Czech Republic, we found that 11.3% of respondents drink wine several times a week, 29.8% of respondents at least once a week, and 23.2% drink wine several times a month. Only 2.7% of respondents do not drink wine at all. 30.3% of respondents drink wine more often than before, especially because of the fact, that they like wine more, it is of a better quality, and the offer is bigger. 34.1% of respondents buy wine several times a month especially in supermarkets or hyper- markets (45.2%) and in special vine-stores (23.8%). 52.5% of respondents prefer quality varietal wine. Rank of the top ten wines most often bought by the selected sample of respondents is: Frankovka, Cabernet Sauvignon, Müller Thurgau, Veltlínské zelené, Rulandské bílé, Svatovavřinecké, Modrý Portugal, Chardonnay, Ryzlink vlašský, Bohemia sekt.

Keywords: wine market; consumer habits; preference; respondent (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:caa:jnlage:v:50:y:2004:i:7:id:5210-agricecon

DOI: 10.17221/5210-AGRICECON

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