Analysis of using the Category Management in distribution process

M. Záboj
Additional contact information
M. Záboj: Mendel University of Agriculture and Forestry, Brno, Czech Republic

Agricultural Economics, 2004, vol. 50, issue 9, 423-428

Abstract: The paper deals with the very actual sphere of new conceptions in frame of supplier-customer relations between trade firms and their suppliers. The common idea is management of the distribution channel by the method it would create consumer feeling that the retail shop satisfies his wants and gives him the greatest benefit with the most favourable price. Presumption for realisation of this goal becomes the implementation of a new phenomenon, so-called "Category Management" to current business processes using modern information technology.

Keywords: supplier; category; category management; space management; planogram; retailer (search for similar items in EconPapers)
Date: 2004
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://agricecon.agriculturejournals.cz/doi/10.17221/5228-AGRICECON.html (text/html)
http://agricecon.agriculturejournals.cz/doi/10.17221/5228-AGRICECON.pdf (application/pdf)
free of charge

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:caa:jnlage:v:50:y:2004:i:9:id:5228-agricecon

DOI: 10.17221/5228-AGRICECON

Access Statistics for this article

Agricultural Economics is currently edited by Ing. Zdeňka Náglová, Ph.D.

More articles in Agricultural Economics from Czech Academy of Agricultural Sciences
Bibliographic data for series maintained by Ivo Andrle ().