Consumers' food choice and quality perception: Comparative analysis of selected Central European countries

Elena Horská, Johana Ürgeová and Renata Prokeinová
Additional contact information
Elena Horská: Department of Marketing, Faculty of Economics and Management, Slovak University of Agriculture, Nitra, Slovak Republic
Johana Ürgeová: Department of Marketing, Faculty of Economics and Management, Slovak University of Agriculture, Nitra, Slovak Republic
Renata Prokeinová: Department of Statistics and Operation Research Faculty of Economics and Management, Slovak University of Agriculture, Nitra, Slovak Republic

Agricultural Economics, 2011, vol. 57, issue 10, 493-499

Abstract: Food quality and safety belong to the most important factors of building the image of the product, brand, or country of origin at the local, regional or global markets. The main aim of the paper is to compare the food products quality perception in the selected countries of Central Europe: Poland, the Slovak Republic and the Czech Republic. Different aspects of the food products quality perception were considered during our research as food hygiene, product safety, taste, brand, quality mark and safety processes in food manufacturing. The methodical approaches of the paper are based on the questionnaire survey, and, consequently, the cluster analysis defining the consumer's perception typology. The computations were processed by using the statistical program SAS. The research results point at the food hygiene as the most important qualitative factor for the respondents in all three countries. On the other hand, the packing as a factor is considered as of either a less importance or an irrelevant one in terms of the product quality perception.

Keywords: food product; quality factor; perception; cluster analysis; dendogram (search for similar items in EconPapers)
Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://agricecon.agriculturejournals.cz/doi/10.17221/103/2011-AGRICECON.html (text/html)
http://agricecon.agriculturejournals.cz/doi/10.17221/103/2011-AGRICECON.pdf (application/pdf)
free of charge

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:caa:jnlage:v:57:y:2011:i:10:id:103-2011-agricecon

DOI: 10.17221/103/2011-AGRICECON

Access Statistics for this article

Agricultural Economics is currently edited by Ing. Zdeňka Náglová, Ph.D.

More articles in Agricultural Economics from Czech Academy of Agricultural Sciences
Bibliographic data for series maintained by Ivo Andrle ().