Consumer's behaviour on food markets

Karel Šrédl and Alexandr Soukup
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Karel Šrédl: Faculty of Economics and Management, Czech University of Life Sciences, Prague, Czech Republic
Alexandr Soukup: Faculty of Economics and Management, Czech University of Life Sciences, Prague, Czech Republic

Agricultural Economics, 2011, vol. 57, issue 3, 140-144

Abstract: The article is interested in the problems of consumer's behaviour in the food market and namely the determining factors of his (her) behaviour according to the neoclassical theory approaches and its modern modifications, which are compared here with the concepts of other authors. It also is interested in the possibilities of the marginalist analytical apparatus in the consumer's decision-making.

Keywords: Cardinalism; ordinalism; neoclassical theory; agricultural products; food markets; marginalist analysis (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:caa:jnlage:v:57:y:2011:i:3:id:7-2010-agricecon

DOI: 10.17221/7/2010-AGRICECON

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