Consumer behavior on low-carbon agri-food purchase: a carbon labeling experimental study in China

Shuai Chuanmin, Yang Xiaomin, Zhang Yukun, Shuai Chuanxi and Ding Penghui
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Shuai Chuanmin: School of Economics and Management, China University of Geosciences, Wuhan, Hubei, China
Yang Xiaomin: School of Economics and Management, China University of Geosciences, Wuhan, Hubei, China
Zhang Yukun: School of Economics and Management, China University of Geosciences, Wuhan, Hubei, China
Shuai Chuanxi: School of Economics and Law, Hubei University of Arts and Science, Xiangyang, Hubei, China
Ding Penghui: School of Economics and Management, China University of Geosciences, Wuhan, Hubei, China

Agricultural Economics, 2014, vol. 60, issue 3, 133-146

Abstract: By adopting the scenario experimental methodology of carbon labelling on agri-food products, coupled with 873 questionnaires collected from six cities in China, we made a statistical analysis of different types of consumers' behaviour on the low-carbon agri-food purchase by using the SPSS software. The results indicate that: (1) there are great differences of the low-carbon purchasing behaviour between different types of consumers: male groups at young and middle-aged, especially those who are highly educated and better paid in economically developed areas, have strong low-carbon product purchasing powers; (2) consumers' low-carbon purchasing behaviour is highly correlated with their preference for low-carbon products; (3) young consumers and some of the high-income consumers have a weak environmental consciousness and; (4) consumer's perception on government policies and the implementing efficiency shows a positive moderating effect on the consumers' low-carbon purchasing behaviour. Finally, we proposed policy recommendations accordingly based on the findings of this study for further facilitating low-carbon consumption in China.

Keywords: carbon labelling; low-carbon awareness; potential consumption power; scenario experiment; SNK test (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:caa:jnlage:v:60:y:2014:i:3:id:20-2013-agricecon

DOI: 10.17221/20/2013-AGRICECON

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