Scheduling vegetable sales to supermarkets in Europe: The tomato case

Juan Carlos Pérez-Mesa, Francisco Javier Pérez-Mesa, Juan José Tapia-León and Diego Luis Valera
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Juan Carlos Pérez-Mesa: Department of Economics and Business, Agrifood Campus of International Excellence, ceia3, Mediterranean Research Centre on Economics and Sustainable Development, CIMEDES, University of Almería, Almería, Spain
Francisco Javier Pérez-Mesa: Department of Engineering, Agrifood Campus of International Excellence, ceia3, CIAMBITAL Research Centre, University of Almería, Almería, Spain
Juan José Tapia-León: Department of Economics and Business, Agrifood Campus of International Excellence, ceia3, Mediterranean Research Centre on Economics and Sustainable Development, CIMEDES, University of Almería, Almería, Spain
Diego Luis Valera: Department of Engineering, Agrifood Campus of International Excellence, ceia3, CIAMBITAL Research Centre, University of Almería, Almería, Spain
Authors registered in the RePEc Author Service: Juan Carlos Pérez Mesa

Agricultural Economics, 2022, vol. 68, issue 11, 403-412

Abstract: This article analyzes the temporal programming of sales for a horticultural marketing company, e.g. a cooperative. The empirical study references the European tomato market, where most of the production is sold through the retail channel dominated by large distribution chains. We study the marketing schedule for an individual company, or even a prominent farmer, using a modified Markowitz model, assuming that his decisions do not affect the balance of market prices. As a result, this model can manage risk and improve decision-making. The data also provide information on the risk borne by marketers depending on their sales calendar, which often depends on their geographic location.

Keywords: cooperative; optimization; coordination mathematical programming; marketing (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:caa:jnlage:v:68:y:2022:i:11:id:196-2022-agricecon

DOI: 10.17221/196/2022-AGRICECON

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