The application of choice experiments in a study on consumer preference for agri-food products: A literature review

Arif Yustian Maulana Noor, Hery Toiba, Budi Setiawan, Abdul Wahib Muhaimin and Adhitya Marendra Kiloes
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Arif Yustian Maulana Noor: Agriculture Socio-Economic Department, Faculty of Agriculture, Brawijaya University, Malang, Indonesia
Hery Toiba: Agriculture Socio-Economic Department, Faculty of Agriculture, Brawijaya University, Malang, Indonesia
Budi Setiawan: Agriculture Socio-Economic Department, Faculty of Agriculture, Brawijaya University, Malang, Indonesia
Abdul Wahib Muhaimin: Agriculture Socio-Economic Department, Faculty of Agriculture, Brawijaya University, Malang, Indonesia
Adhitya Marendra Kiloes: Indonesian Centre for Horticultural Research and Development, Bogor, Indonesia

Agricultural Economics, 2022, vol. 68, issue 5, 189-197

Abstract: A choice experiment (CE) is a stated preference method to elicit the respondent's preference. The CE can predict consumer valuation for a hypothetical product's attributes. Many scholars have discussed the CE's design, analysis, reliability, and validity. Still, no scientific papers reviewed its application in agri-food studies in a broad spectrum, particularly in investigating food product categories and their attributes. Additionally, this review emphasises the technical aspects of CEs, such as the sample size, software, data analysis, and research implications. The result discovered that most CE studies are relevant to developed countries. Most reviewed studies observed wine and meat as objects in the CE studies, in the theme of health, food safety, origin, and sustainability. The future research trend was related to health benefits and natural ingredients. Thus, this review provides recommendations for future studies to explore consumer preference using CE in agri-food research.

Keywords: agri-food choice study; choice experiments application; consumer food preference; future research; systematic literature review (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:caa:jnlage:v:68:y:2022:i:5:id:429-2021-agricecon

DOI: 10.17221/429/2021-AGRICECON

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