Changes in the intensity and impact of factors influencing consumer behaviour in the food market over time

Irena Antošová and Jana Stávková
Additional contact information
Irena Antošová: Department of Marketing and Trade, Faculty of Business and Economics, Mendel University in Brno, Brno, Czech Republic
Jana Stávková: Department of Marketing and Trade, Faculty of Business and Economics, Mendel University in Brno, Brno, Czech Republic
Authors registered in the RePEc Author Service: Irena Baláková

Agricultural Economics, 2023, vol. 69, issue 9, 358-365

Abstract: The paper aims to identify the changes and intensity of the factors influencing consumers' purchasing decision-making process in the food market. The research offers a unique comparison of the situation between the years 2007 and 2022 and reveals the emerging factors affecting consumer decisions. The authors conducted a representative questionnaire survey (N = 686) to determine the influence of individual factors. The data were processed using factor analysis, which allowed for the reduction of the number of factors (20) to four determinants covering 61% of the total variability in the dataset. The determinants of consumer purchasing decisions include traditional promotional elements, product parameters, newly formed factors based on sustainability and health awareness trends, and price discounts. Consumer behaviour appears to be influenced by a wide range of short- and long-term factors, and it is necessary to look at it comprehensively over a longer time horizon, taking current trends into account.

Keywords: digitalisation; food consumption; perceived consumption; purchase determinants; sustainable consumption (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://agricecon.agriculturejournals.cz/doi/10.17221/191/2023-AGRICECON.html (text/html)
http://agricecon.agriculturejournals.cz/doi/10.17221/191/2023-AGRICECON.pdf (application/pdf)
free of charge

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:caa:jnlage:v:69:y:2023:i:9:id:191-2023-agricecon

DOI: 10.17221/191/2023-AGRICECON

Access Statistics for this article

Agricultural Economics is currently edited by Ing. Zdeňka Náglová, Ph.D.

More articles in Agricultural Economics from Czech Academy of Agricultural Sciences
Bibliographic data for series maintained by Ivo Andrle ().