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Adoption et usage marchand de l'Internet: une étude économétrique sur données bretonnes

Fabrice Le Guel, Thierry Pénard () and Raphael Suire ()

Economie & Prévision, 2005, vol. 167, issue 1, 67-84

Abstract: What are the forces driving or curbing Internet use in the home? Agrowing number of surveys have been carried out to address this question. In thisvein, this article focuses on the decisions whether to have an Internet access inthe home andwhether to buyonline, usingthe results ofa survey carried out inBrittany at the endof 2002. The econometric results of thisstudy, thefirstof its kindusing French data, highlight the role of socio-economic factors (age, education, occupation), but also the positive impact of experience and neighbourhood influenceson Internetuse. Forexample, a person will be more likely to buy on the Internet if a large proportion of those in his neighbourhood are accustomed to buying online. This finding gives support to the idea that individual choices regarding online are often taken in interaction with people’s immediate circle or with social networks.

Keywords: Internet; social interaction; electronic commerce; digital divide (search for similar items in EconPapers)
Date: 2005
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