Comment un jeu concours peut modifier l’attitude de lycéens vis-à-vis de l’entrepreneuriat

Florence Krémer and Estèle Jouison

Entreprendre & innover, 2019, vol. n° 42-43, issue 3, 37-49

Abstract: This study evaluates an educational device related to entrepreneurship, based on the concept of attitude. Attitude toward entrepreneurship is defined as an individual?s opinion on this subject. It is conceptualized through three dimensions (cognitive, affective, and behavioral), and is tested empirically with a sample of high school students participating in a business-creation contest. The survey instrument reveals that the business game has an effect on all three dimensions of attitude: students declare that they understand entrepreneurship better; they say that entrepreneurship inspires them with more positive emotions; and they recognize that they have had an entrepreneurial experience. Thus, the results confirm the relevance of attitude as an evaluation criterion.

Date: 2019
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