Where does the human lie in crowdfunding: An exploration of the dark side of social mechanisms

Mathieu-Claude Chaboud, Guillaume Biot-Paquerot () and Alexandre Pourchet

Entreprendre & innover, 2021, vol. n° 48, issue 1, 84-93

Abstract: Crowdfunding is often considered to be a more prosocial than traditional means of financing. In order to analyze and validate this assumption, we explore the social mechanisms of reward-based crowdfunding present in four illustrative campaigns. We propose a typology of the tools, mechanisms, and organizational methods used in these fundraising initiatives and show how entrepreneurs can use a combination of rules, communication, and the stated philosophy or purpose of their venture not only to succeed but also sometimes to engage in free-riding behavior.

Date: 2021
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