The entrepreneurial contribution of French LGBT populations

Renaud Redien-Collot and Olivier Mokkadem

Entreprendre & innover, 2021, vol. n° 49-50, issue 2, 51-59

Abstract: Olivier Mokaddem launched Fast & Fresh in 2014, an agency dedicated to research on user needs. The company has based its success on respect for scientific methods and research ethics. Through his past engagement with inclusive design and his numerous works on the subject, Olivier Mokaddem offers a valuable analysis of the LGBT entrepreneurial context that remains understudied in France within management literature and in business magazines. To compensate for the community?s lack of an economic history, Olivier Mokaddem traces its recent development in France, associating it with three distinct phases. In addition, he explores current market challenges that threaten the identity of this community and outlines opportunities that can enable these LGBT entrepreneurial populations to reinvent original value propositions.

Date: 2021
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