How gender norms impact growth-oriented female entrepreneurs

Diana Garcia-Quevedo

Entreprendre & innover, 2021, vol. n° 49-50, issue 2, 60-70

Abstract: Entrepreneurship is a gendered field. Despite years of special programs to help female entrepreneurs, they still face many challenges and limitations as entrepreneurship is perceived as a male-dominated field. A qualitative study of eleven growth-oriented female entrepreneurs was conducted. How do they face gender stereotypes as business owners? Do they internalize masculine norms and consequently experience stereotype threat and impostor syndrome, or do they succeed in performing as successful women entrepreneurs? The results show that even the most experienced growth-oriented female entrepreneurs cannot escape the influence of the prevailing masculine norms. This study explores the repercussions of gender norms and stereotypes in female entrepreneurship and gives advice to help female entrepreneurs overcome them.

Date: 2021
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