Repenser la place de l’antagonisme dans la gouvernance de l’innovation technoscientifique: vers un modèle agonistique des relations publiques

Amélie Bellion and Philippe Robert-Demontrond

Innovations, 2020, vol. N° 63, issue 3, 125-151

Abstract: Based on a market-oriented ethnography of nanotechnology (NT) governance resistants and their promoters, this article proposes a new public relations (PR) approach. By focusing on the roles and forms that activism ? or resistance ? to technoscientific innovation and its governance can take (e.g., cognitive, procedural, symbolic activism), it seeks to value ? rather than deplore ? conflict in the innovative context. The form of public relations that we propose to favour is agonistic. It sublimates antagonism, which is considered as the most effective forms of interaction to establish a legitimate system for exploring and regulating innovation. Unlike what the literature has so far proposed, we do not consider antagonism as an obstacle to the governance of innovation, but as a necessary and constant prerequisite. JEL Codes: O3, O32, O33

Keywords: Technoscientific Innovations; Agonistic Public Relations; Antagonism; Consumer Resistance; Market-Oriented Ethnography; Meaning Activism (search for similar items in EconPapers)
JEL-codes: O3 O32 O33 (search for similar items in EconPapers)
Date: 2020
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