De la « fièvre innovatrice » à l’exploitation: un exemple d’ambidextrie au sein d’une petite entreprise du secteur de l’ outdoor

Bénédicte Vignal, Julie Hallé and Bastien Soulé

Innovations, 2018, vol. N° 55, issue 1, 13-40

Abstract: This article highlights the interdependence between the innovation trajectories of sporting goods and the strategic dynamics of the small companies that support them. As regards to innovation, the state of the art unveils that small and very small companies tend to be put aside, even though they are identified as performing in innovation in the outdoor sector. For them, recent literature suggests to address innovation both at the strategic and operational level. This article will draw on the cross-fertilization of sociotechnical network and business strategy analyses, especially through the exploitation versus exploration dilemma. We undertook a longitudinal survey of an outdoor small company through twelve semi-structured interviews, field observation and secondary data. JEL Codes : O31, Z21

Keywords: innovation; business strategy; sociotechnic network; ambidextrie; outdoor (search for similar items in EconPapers)
JEL-codes: O31 Z21 (search for similar items in EconPapers)
Date: 2018
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