La mise en place d’un drive dans la grande distribution à l’épreuve d’un jeu de logiques institutionnelles

Solène Juteau

Innovations, 2022, vol. n° 68, issue 2, 135-164

Abstract: This research will analyze the interplay of institutional logics following the creation of a click and collect service, also called Drive in large-scale food retailing. We ask the following research question: How does an interplay of institutional logics unfold after the adoption of an organizational innovation within a preexisting organization? To answer this question, we have led an interpretive study based on a single case study at the launch of the service. The case has been anonymized. We have collected primary data in the form of semi directive interviews and secondary data based on observations and document analyses. Doing so, we characterize a processual model in three phases specifying the conditions of emergence of new organizational and institutional modalities within the Drive and the store. JEL Codes: O330, M150, L20

Keywords: Institutional Logics; Digital Innovation; Agrifood; Organisation; Case Study (search for similar items in EconPapers)
JEL-codes: L20 M15 O33 (search for similar items in EconPapers)
Date: 2022
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Working Paper: La mise en place d’un drive dans la grande distribution à l’épreuve d’un jeu de logiques institutionnelles (2022)
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