Nudge: A relevant communication tool adapted for agile innovation

Christian Dianoux, Sandrine Heitz-Spahn, Béatrice Siadou-Martin, Géraldine Thevenot and Helene Yildiz

Journal of Innovation Economics, 2019, vol. n° 28, issue 1, 7-27

Abstract: This research aims to show the interest of nudges as a communication tool for organizations involved in an agile innovation approach. It describes how the flexibility, adaptability and low cost of nudges strengthen the ability of the organizations that use them to improve their agility. From a literature review on the nudges and agile innovation concepts, we propose a typology of nudges with a managerial orientation. Based on this typology we show in a last section how nudges represent a tool that is perfectly suited to innovative organizations wishing to develop their agility, whether in the context of their communications to their employees or their customers. Lastly, research perspectives are envisaged around the concept of agile communication. JEL Codes: M37, M15, M14

Keywords: Nudge; Agile Innovation; Persuasive Communication; External and Internal Communication; Consumer Behaviour (search for similar items in EconPapers)
JEL-codes: M14 M15 M37 (search for similar items in EconPapers)
Date: 2019
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