Le binge drinking est-il toujours profitable à l’industrie alcoolière ?. Un modèle épidémique de la consommation d’alcool

Miléna Spach and Antoine Pietri

Revue économique, 2018, vol. 69, issue 4, 635-646

Abstract: This article aims to provide a better understanding of the impact of heavy drinkers on the alcohol industry?s profitability.?Heavy drinking appears to improve alcohol?s sales leading to an increase of profit but it also involves fatal injuries that constitute a shortfall for the industry.?We explore coexistence of these two forces through an epidemic model distinguishing light and heavy drinkers (?LH? model). We find that there exists a level of alcohol consumption beyond which heavy drinkers represent a loss of profit for the alcohol industry.?Using US data for 2011, we estimate that this threshold should be between 10.22 and 10.80 drinks per heavy drinking occasion.?As a result the alcohol industry should set up more effective actions against the heaviest consumers.

Keywords: binge drinking; heavy drinking; alcohol industry; epidemic model; mortality; responsible drinking programs (search for similar items in EconPapers)
Date: 2018
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