‪Stratégie industrielle pour un écosystème en émergence: le cas de la mobilité 2.0, décarbonée, intermodale et collaborative‪

Carole Donada and Guy Fournier

Revue d'économie industrielle, 2014, vol. n° 148, issue 4, 317-348

Abstract: ?The traditional automotive industry is under a triple pressure due to the geographical evolution of different world markets and the consumers sociocultural changes as well as the public policies which are supporting sustainable development. The demands are not solely directed towards the purchase of a particular automobile product any more but towards the use of a cheaper, 2.0, low-carbon, intermodal and collaborative mobility. Within this disruptive context, we question the organizational and strategic adaptation ability of companies in the actual automotive industry. In reference to other sectors that experienced comparable radical changes in their business models, we propose an organizational approach based on business ecosystems and an implementation of shaping strategies.?

Keywords: Ecosystems; Automobile Industry; Shaping Strategy; Value Chain 2.0; Low-Carbon; Intermodal and Collaborative Mobility (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (2)

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