La représentation de l'entrepreneur au cinéma: c'est encore loin l'Amérique ?

Blandine Lanoux Claverie

Revue de l'Entrepreneuriat, 2013, vol. 12, issue 1, 143-169

Abstract: The purpose of this article is to question the social representations of the entrepreneur in films. Because Cinema is a particularly powerful media, it can help us to better understand how stereotypes and social imaginaries reflect the differences in social support to entrepreneurships in different countries. A study is conducted on 141 films. The analytical framework is based on four dimensions : motivations, identity-personality, behaviour and social issues. An additional line of inquiry completes the framework : the genre adopted by directors. This study leads to a concrete project in order to promote, inter alia, the figure of the Entrepreneur.

Keywords: entrepreneur; film; social representation; media; social support (search for similar items in EconPapers)
Date: 2013
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