Passion et entrepreneuriat: Vers un entrepreneur tribal ?

Bernard Cova and Simone Guercini

Revue de l'Entrepreneuriat, 2016, vol. 15, issue 2, 15-42

Abstract: Entrepreneurs have long been assimilated with their Schumpeterian avatar. Contemporary authors are distancing themselves from this mythical figure, however, highlighting alternative entrepreneurial profiles such as lifestyle, accidental or user entrepreneurs. On top of this, a new possibility is materializing through consumer research, embodied by enthusiast consumers who self-produce on behalf of their tribe, thereby turning themselves into entrepreneurs. The present study uses three French and Italian case studies to identify the potential differentiating factors associated with this new kind of tribal entrepreneur along with the role enacted by her/his tribe in this venture.

Keywords: community; consumption; entrepreneurship; network; passion; tribe (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (6)

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