Marché Internet et réseaux physiques: comparaison des ventes de livres en France

David Bounie, Bora Eang and Patrick Waelbroeck

Revue d'économie politique, 2010, vol. 120, issue 1, 141-162

Abstract: In this article, we compare online sales of books to sales in physical stores in France during the period March-August 2006. This is the first work that characterizes the distribution of book sales in France and that analyzes the dynamic interactions between physical and online sales of books in new state. We first show that the distributions of sales are different between online and physical sales. The is evidence of a long tail for online sales, not only in terms of catalogues, but also in terms of volume of sales. Secondly, for 58% of the 20% of books that belong to the best selling list on both platforms, we observe temporal shifts between the time a given book enters the best selling list in physical stores and online. Finally, we show that sales in independent bookstores have a positive effect on online sales, while online sales only have a marginal effect on sales in physical stores. Prescription of online purchases seems limited.

Date: 2010
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