L’offre d’expériences multi-situationnelles en gare. Une approche par les points de contact

Marie-Catherine Paquier, Martine Deparis and Mariem El Euch Maalej

Revue d'économie régionale et urbaine, 2021, vol. Octobre, issue 4, 713-740

Abstract: : M31, R41.

Keywords: customer experience management; railway station; touchpoints; experiential situation; smartphone (search for similar items in EconPapers)
Date: 2021
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