Mesure des propensions individuelles à payer pour les aliments fonctionnels

Maurice Doyon, Céline Jullien and Joanne Labrecque

Revue française d'économie, 2011, vol. Volume XXVI, issue 3, 95-119

Abstract: This article presents results on the willingness-to-pay of French consumers for functional yogurt, using experimental economics. The impact of information regarding functional characteristics as well as the functional intensity of the products is measured in terms of participation to the market and individual willingness-to-pay. Results indicate that market participation is reduced for high functional intensity and that 35% of participants would not consume this type of product if they were better informed. Nevertheless, among market participants, it is found that information and functional intensity significantly increase willingness-to-pay.

Date: 2011
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