L'hostilité aux OGM survit-elle à des produits attractifs ?

Elsa Kassardjian, Stéphane Robin () and Bernard Ruffieux

Revue française d'économie, 2011, vol. Volume XXVI, issue 3, 121-150

Abstract: We know (e.g. Noussair et alii [2004]) that consumers devalue first-generation GM food. Here, using a framed field experiment method, we reveal consumer?s willingness to pay for various second-generation GM apples, defined as differentiated products containing an innovative attribute, desirable for the consumer. Values for such second-generation GM apples are compared with (a) a standard conventional apple value, and (b) values for identically differentiated products, processed with alternative technologies. Some of our GM differentiated apples appear to be more valued than the standard apple; therefore a desirable innovative attribute is sufficient to balance the loss of value due to the GM technology. Nonetheless, when an alternative technology to GM is available, consumers prefer it.

Date: 2011
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Working Paper: L’hostilité aux OGM survit-elle à des produits attractifs ? (2008)
Working Paper: L'hostilité aux OGM survit-elle à des produits attractifs ? (2008)
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