Les procédures décisionnelles et le développement de nouveaux produits

Isabelle Royer

Revue française de gestion, 2002, vol. n° 139, issue 3, 7-25

Abstract: How can innovation decision be featured ? Does it involve a rational decision or rather a social-political one ? After reminding the two methods of the decision procedure including their tools, their advantages and their drawbacks, the author shows that a logical evolution takes place in the course of development of a new product. The social-political component fades away progressively, in favour of the rational component. At the starting point, the lack of information required for a rational decision, and the resistance to innovation, are both in favour of the outstanding part of the socialpolitical aspect. Eventually, once the initial brakes have been released, and the required information has been made available, then the rational component acquires its outstanding place. However, this evolution is tempered by the development processes used.

Date: 2002
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