James March, un refondateur de la pensée stratégique ?

Alain-Charles Martinet

Revue française de gestion, 2002, vol. n° 139, issue 3, 161-172

Abstract: Is James March a remodeller of the strategic conception ? To this natural question the answer is rather uneasy. In fact how is it possible to fix without ambiguity guide marks in the epistemologic rupture of an academic realm featured by the swarming of research questions. Alain-Charles Martinet tries an answer by guide marking the position assigned by strategic researchers to March, by clearing the most innovative topics of his works, while trying to estimate the proposals which have a rather low influence over the strategic management research.

Date: 2002
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