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La « cuillère d'E. » ou de la nécessité d'un management du design

Nicolas Minvielle

Revue française de gestion, 2006, vol. 162, issue 3, 51-62

Abstract: In a world where products are too often similar, design is a fundamental differentiating factor. Practice however shows the difficulties of communication between managers, producers and designers. Analysed from the inside of a design consulting company, ?E?s spoon? presents the communication constraints between two worlds with different rationales and languages.

Date: 2006
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