La « cuillère d'E. » ou de la nécessité d'un management du design
Nicolas Minvielle
Revue française de gestion, 2006, vol. 162, issue 3, 51-62
Abstract:
In a world where products are too often similar, design is a fundamental differentiating factor. Practice however shows the difficulties of communication between managers, producers and designers. Analysed from the inside of a design consulting company, ?E?s spoon? presents the communication constraints between two worlds with different rationales and languages.
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:cai:rfglav:rfg_162_0051
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