L'influence de la perception du temps sur l'achat par catalogue

Souad Djelassi and Jean-Marc Ferrandi

Revue française de gestion, 2006, vol. 162, issue 3, 161-175

Abstract: The present research is aimed mainly toward a time frame which builds up the consumers? motivations while purchasing through sale catalogs. In order to explore the time perception influence over the purchase through sale catalogs, the time style scale developed by Usinier and Valette-Florence (1994) has been adopted, after ability. Based upon a poll carried out by questioning six hundred and eleven consumers of the Dijon urban area, four groups of female purchasers have been identified by means of a hierarchical typology. The analysis of this type of purchasers? specific features, enables considering the communication and the retention of the customers?loyalty based upon their time motivations. These present a stronger impact compared to the usual socio-demographic variables.

Date: 2006
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