Gérer en Jordanie. Une coexistence problématique entre système hiérarchique et idéal religieux

Héla Yousfi

Revue française de gestion, 2007, vol. 171, issue 2, 157-173

Abstract: This article examines the implementation of The Principles of Action (Lafarge Group) in a Jordanian subsidiary. Two visions of life coexist in Jordan: a tribal vision with a group-based social hierarchy, and an in-group solidarity, a strong sense of honour; an Islamic vision based upon fairness and equality, with a shared ideal. This can lead to difficulties. But the Principles of Action can be understood and reinterpreted in the light of this coexistence.

Date: 2007
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