Comportement du consommateur et facteurs d'influence en cas de rupture de stock

Chantal Connan Ghesquiere

Revue française de gestion, 2007, vol. n° 172, issue 3, 15-31

Abstract: Stock-outs are a crucial problem which retailers have faced. This study investigates consumers response to stock-outs and then identifies some factors which influence consumer behaviour in the presence of stock-outs.

Date: 2007
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