L'art de gérer les impressions dans les lettres des présidents

Sébastien Point

Revue française de gestion, 2007, vol. n° 172, issue 3, 33-48

Abstract: CEO letters have become a systematic, almost ritualized object of study in academic and professional circles. The author suggests another reading of these documents in the light of impression management tactics. Since a decade, impression management devices, through which company presidents construct their personal aura with positive self-(re)presentations, are increasingly considered as a theoretical framework.

Date: 2007
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