Nouvelle et ancienne économie. Vers une intégration réussie ?

Godefroy Dang Nguyen and Olivier Mevel

Revue française de gestion, 2007, vol. n° 173, issue 4, 113-130

Abstract: This paper gives the bottom line of the development of e-commerce, ten years after the take off of Internet. Surprising conclusions emerge, due to the peculiarities of selling on the Internet: excess and uncertain quality of information, role of logistics, breadth of the catalog but short list of products delivered at fair conditions. Companies which have succeeded, have set up innovative marketing mix and supply chain management, which meet these challenges. Companies from the ?old? economy on the other hand, have also learned the lessons from e-commerce, and cross over experiences are now blossoming. While becoming more and more familiar, e-commerce is deeply transforming commerce in general.

Date: 2007
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