Prescription et interactivité dans l'achat en ligne

Thomas Stenger

Revue française de gestion, 2007, vol. n° 173, issue 4, 131-144

Abstract: Thanks to experiments concerning shopping for wine over the Internet, the author analyses the consequences of prescription on online buying-and-selling relationships. The structuring of shopping decision processes, considered as the basis of a new form of interactivity, is detailed. Various forms of consumerknowledge acquisitions and online learning are also studied.

Date: 2007
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