Intégrer les sites web dans les stratégies. Concept et modèle

Marie-Christine Monnoyer-Longé and Catherine Lapassouse-Madrid

Revue française de gestion, 2007, vol. n° 173, issue 4, 145-155

Abstract: Some firm?s observations lead the authors to formulate a new conceptual frame to analyse how firms can shape their strategy and their marketing analysis according to the implementation of a web site. From there, they propose a model which helps managers to understand how deep the integration goes.

Date: 2007
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