Les stratégies entrepreneuriales de développement. Le cas de l'entreprise artisanale

Marion Polge

Revue française de gestion, 2008, vol. n° 185, issue 5, 125-140

Abstract: This article proposes to study the notion of development strategy of craft enterprise as an entrepreneurial process. The craft enterprise represents a place where the valuation of the profession is a result of skill which the enterprise?s leader owns. The aspiration to a growth strategy is limited in reason of denaturizing of know-how and distinctive competences. So, the development strategy corresponds to deployment or an expansion of activity. Which alternatives for the development of the craft enterprise on this conditions?

Date: 2008
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