La gratuité: un prix !

Marine Le Gall-Ely, Caroline Urbain, Dominique Bourgeon-Renault, Anne Gombault and Christine Petr

Revue française de gestion, 2008, vol. n° 186, issue 6, 35-51

Abstract: This paper considers the theme of the audiences?perceptions of free admission in national French museums and monuments. In the cultural field, from an individual perspective, perceptions of free admission are linked to perceptions of price, of money and of payment. Free admission is seen as a price: it is considered as a removal of a financial cost but modify perceptions of non-financial costs related to the visit. Free admission abolishes what is related to the payment: the admission ?visa? in museums and monuments, the monetary distance existing between museums and monuments and their audiences but also the formalisation of the visitor?s commitment in the visit action. Finally free admission questions the widely discussed concept of value in museums and monuments, showing that even from an individual perspective free entrance is equivocal.

Date: 2008
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