Communication environnementale et réputation de l'organisation

Déborah Philippe and Rodolphe Durand

Revue française de gestion, 2009, vol. n° 194, issue 4, 45-63

Abstract: We suggest that environmental disclosures will have differentiated impacts on the firm?s reputation according to the nature, visibility and consistency of the disclosures as well as to the firm?s prior reputation. Results suggest that conformity signals improve firm reputation while non-conformity signals deplete it. However, the simultaneous presence of both types of signals buffers the negative effect of non-conformity signals on reputation. Eventually, our results indicate that the interpretation of signals also depends on their visibility and the firm?s prior reputation: an above-average prior reputation reinforces the positive influence of a high signal visibility on a firm?s reputation.

Date: 2009
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.cairn.info/load_pdf.php?ID_ARTICLE=RFG_194_0045 (application/pdf)
http://www.cairn.info/revue-francaise-de-gestion-2009-4-page-45.htm (text/html)
free

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cai:rfglav:rfg_194_0045

Access Statistics for this article

More articles in Revue française de gestion from Lavoisier
Bibliographic data for series maintained by Jean-Baptiste de Vathaire ().