Les stratégies de rupture. Synthèse et perspectives

Laurence Lehmann-Ortega and Pierre Roy

Revue française de gestion, 2009, vol. n° 197, issue 7, 113-126

Abstract: Considering competition as a game and relying on a strong strategic intent, breakthrough strategies are among the new topics in strategic management. The breakthrough strategies research stream deals with the ability of a company to redefine the rules of the games in its industry. Illustrated by well-known examples of such strategies, the article proposes to take stock of this rapidly expanding research stream.

Date: 2009
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