20 ans de recherche en éthique marketing. Une revue comparée de littérature francophone et internationale

Jean-Paul Flipo and Fred Seidel

Revue française de gestion, 2010, vol. n° 207, issue 8, 47-61

Abstract: Even though marketing ethics has been a research topic for decades, publications in this field have remained rather rare. In this literature review the authors show that this has been changing over the last few years. Publications in this field are not only increasingly numerous but are also far more diversified over a large range of sub-themes. In this paper he results of the study of literature on marketing ethics in francophone scientific journals, is compared to those recently published concerning the anglophone literature on marketing ethics. The final section gives perspectives for future research taken specifically into account the recent economic crisis.

Date: 2010
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