Les déterminants de l'orientation Yield Management. Une approche exploratoire

Imen Zrelli

Revue française de gestion, 2010, vol. n° 207, issue 8, 63-82

Abstract: This paper gives a progress report on Yield Management (YM). While trying to answer the problems of orientation YM, a thorough review of the literature as well as a study of a specialized forum make it possible to question its aiming; profitability or relational orientation? This research justifies the customer role in a YM success application.

Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.cairn.info/load_pdf.php?ID_ARTICLE=RFG_207_0063 (application/pdf)
http://www.cairn.info/revue-francaise-de-gestion-2010-8-page-63.htm (text/html)
free

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cai:rfglav:rfg_207_0063

Access Statistics for this article

More articles in Revue française de gestion from Lavoisier
Bibliographic data for series maintained by Jean-Baptiste de Vathaire ().