Structurer le débat « entreprises et pauvretés ». Légitimité, intérêt, modalité, efficacité

Frédéric Dalsace and David Ménascé

Revue française de gestion, 2010, vol. n° 208-209, issue 9, 15-44

Abstract: The relationship between firms and poverty has deeply evolved over the last years: both the search for new markets and the maturity of CSR policies have contributed to an increasing corporate interest in poor populations. If corporateled initiatives to alleviate poverty are diverse, a common thread emerges: poverty alleviation cannot be considered anymore as a philanthropic activity, but should be tackled through market-based approaches. This evolution raises questions both within the traditional social actors (public authorities, NGOs) and within corporate leaders. In order to better frame a potentially heated debate, we propose four themes that collectively structure the relationship between poverty and firms: the issue of firm legitimacy, its interest, modes of action, and its effectiveness.

Date: 2010
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