Vers la construction des marchés au bas de la pyramide. Implications sur la gestion et le financement des projets

François Perrot

Revue française de gestion, 2010, vol. n° 208-209, issue 9, 45-61

Abstract: The idea that huge markets exist at the base of the pyramid finds its source in the confusion between the immensity of the needs of poor people and the reality of the economic demand. The article asserts that most markets at the BoP do not yet exist but need to be built through a series of specific efforts intended to remove the constraints facing BoP consumers. The article then discusses the implications of a market construction strategy on the management of BoP projects and the funding of the different cost factors or investments associated with such approach.

Date: 2010
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