La stratégie BoP à l'épreuve des pauvretés. Une modélisation dialogique

Alain-Charles Martinet and Marielle A. Payaud

Revue française de gestion, 2010, vol. n° 208-209, issue 9, 63-81

Abstract: This paper makes a focus on « Bottom of Pyramid » (BoP) strategies. It gives a conceptual framework and a set of guidelines for the formulation of this kind of strategies. A deep care of poor communities involved seems possible via a grid which links two sets of concepts: the ?costs of man? (François Perroux) and ?capabilities? (Amartya Sen and Martha Nussbaum).

Date: 2010
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