Comment l'entreprise multinationale peut-elle lutter contre la pauvreté ?. Le cas de Danone en Pologne

Florent Pestre

Revue française de gestion, 2010, vol. n° 208-209, issue 9, 137-154

Abstract: This article contributes to a better understanding of the phenomenon of building strategies against poverty. Research mobilizes the literature on social responsibility of multinational firms and relies on a process of co-construction of these strategies by headquarters and subsidiaries, to describe the various phases of formulation and implementation of the Danone Group CSR/BoP strategy. The robustness of the framework is discussed in terms of its ability to meet three main challenges: strategic innovation, local experimentation and leadership.

Date: 2010
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