La confiance, levier de l'engagement dans les PME en forte croissance

Caroline Champagne de Labriolle, Isabelle Prim-Allaz, Martine Séville and Elsa Belliato

Revue française de gestion, 2012, vol. N° 224, issue 5, 65-84

Abstract: The analysis of interviews with SME managers who have experienced one or more periods of hypergrowth suggests that trust plays a leverage effect on these SME intangible resources. Thanks to trust and commitment, individual efforts in the exploitation of all resources are multiplied. Stakeholders trust and commitment to the CEO decisions and actions during periods of strong growth is linked, in return, to a real commitment of the CEO into growth which feeds hypergrowth.

Date: 2012
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