Modèle d'affaires numériques, données personnelles et sites web. Une évaluation empirique

Grazia Cecere and Fabrice Rochelandet

Revue française de gestion, 2012, vol. N° 224, issue 5, 111-124

Abstract: In order to evaluate privacy regulation, the firms? strategy is one of the key variables. What drive firms to protecttheir consumers? privacy ? Our objective is to measure the effect of digital business models and degree of intrusiveness on the performance of websites. Firstly, the article analyses the correlation between the features of the business models and their intrusiveness. Second, it analyses the effect of both digital business models and theirs degree of intrusiveness on the websites?audience.

Date: 2012
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