L'entrepreneuriat des seniors

Adnane Maâlaoui, Alain Fayolle, Sylvaine Castellano, Mathias Rossi and Imen Safraou

Revue française de gestion, 2012, vol. N° 227, issue 8, 69-80

Abstract: In the coming years, seniors will represent the largest segment of the population. This is due to the phenomenon of ?Papy boom? which reflects the growth of the aging population, and its impact on the consumer society. Having long been forgotten, seniors attract more attention from researchers. This interest is explained by the simultaneous amplification of their demographic, economical and entrepreneurial potentials. This article focuses on this new form of senior entrepreneurship and provides a framework for analysis and perspectives for this type of entrepreneurs.

Date: 2012
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